Tuesday, April 15, 2014

My Introduction

My name is Rich Appenzeller, and I am a graduate of Western Illinois University,with a Bachelor of Arts in Graphic Design with an emphasis in Marketing.  Throughout the course of my career, I have over 17 years of experience in Graphic Design, 8 years of Art Direction, 12 years of production management, and 7 years of Marketing, Social Media Marketing, and Sales Management.  Throughout my career, I have done design work for major properties such as Walt Disney, the National Football League, NFL Players Association, the NCAA, and Major League Baseball, along with various large and small businesses and associations throughout the country. 

Welcome to my online graphic design portfolio, which represents graphic design samples of promotional and collateral material for various clients throughout my career.  These designs represent a sample of work I have done for clients throughout my career.  Clients range from all scopes of business looking to target various types of demographics, either B to B or B to C.  I've created these marketing concepts for clients from scratch, working closely with them to convey the look, colors, and message they want to convey to prospective clients through direct marketing.  These design projects range from presentation and collateral materials to email blasts, postcards, invitations and brochures.  In addition, I also work closely with clients to help them determine a strong call to action, and help them target the best possible demographics with their direct marketing campaign.

Hardcopy samples representing the full scope of design work throughout my career are available upon request.